FREEDOM IS THE BOTTOM LINE.
TIDERUNNER CONSULTING COMPANY
We help privately held business owners build a company that creates more freedom today and more options tomorrow, aligned with your life, your wealth, your leadership, and your legacy.
BETTER BUSINESS
GREATER WEALTH
MORE FREEDOM
SIGNATURE QUESTION
Is your business creating freedom, or consuming it?
Clarity today. More options tomorrow.
“A business should create a great life for its owner, not the other way around.”
THE FIVE FREEDOMS.
Five drivers. A more free tomorrow.
Every engagement looks at your business through the same five questions. Where you score low is where freedom is being lost.
01
Am I building the
life I actually
want?
LIFE
02
FINANCIAL
Can my wealth
support my choices?
03
BUSINESS
Does my business create
options?
04
LEADERSHIP
Can the business thrive
without me?
05
LEGACY
What continues because I built this?
HOW WE WORK WITH OWNERS
Three ways to work with Tiderunner
Start where you need the most help. Many owners begin with one service and add another as the business changes.
01 | OWNER COACHING
A thought partner for the owner
For owners who need someone to think with: strategy, big decisions, and finding where the real value in the business can be created.
✓ Bi-weekly check-ins with our team
✓ Unlimited text and email correspondence
✓ Strategy and decision support between meetings
✓ Focus on where to create value next
Monthly engagement
Contact us for pricing
02 | FREEDOM OPERATING SYSTEM™
Consulting that builds a freer business
A proven framework for business ownership. We assess, measure, plan, and review with you so the business supports your life.
✓ Freedom Discovery™ + Freedom Score™
✓ Freedom Dashboard™ and 12-Month Roadmap™
✓ Quarterly Freedom Reviews™
✓ Month to month, no long-term lock-in
Monthly engagement
Scoped to your business after the Freedom Discovery
03 | MESSAGING & ASSETS
Speak clearly to
the right
customer
We identify your ideal or preferred customer, then review every client-facing asset so each one speaks to that customer in one clear voice.
✓ Customer identification and profile
✓ Website and social media review
✓ Flyers, brochures, and print materials
✓ Email and client correspondence
Project-based
Scoped after a short review of your assets
FREEDOM OPERATING SYSTEM™
A proven method that creates more freedom every quarter.
Every client follows the same four-step cycle. We set the cadence and depth of support to fit you and your business.
01 | ASSESS
A 90-minute Freedom Discovery™
to find what matters most.
02 | MEASURE
Your Freedom Dashboard™
and a clear baseline across
five drivers.
03 | PLAN
Build your 12-Month Freedom Roadmap™, quarter by quarter.
04 | REVIEW
Quarterly Freedom Reviews™ to execute, review, and adapt.
EVERY ENGAGEMENT INCLUDES
The full Freedom Operating System™ methodology
NO LONG-TERM LOCK IN
Month-to-month engagement, cancel anytime
SCALED TO YOU
Support grows as your business grows
A 90-minute conversation about the life your business is designed to create.
START HERE | FREEDOM DISCOVERY™
We begin with you: your life, your goals, and what matters most. Together we find where freedom is being created, where it is being lost, and what to focus on next.
Freedom Score™
A clear baseline across the five drivers
Freedom Dashboard™
Your score, drivers, and top priorities at a glance
12-Month Freedom Roadmap™
Initiatives that create measurable freedom
Quarterly Freedom Review™
A clear baseline across the five drivers
Download the Freedom Discovery™ overview
One-page: the five conversations, sample questions, and deliverables
“The best conversations don’t start with numbers. They start with what matters most.”
Rooted in the Certified Exit Planning Advisor (CEPA®) framework and the science of building transferable value.
We do our best work with owners who are:
IDEAL BUSINESS OWNER FIT
✓ Successful, but carrying too much owner dependence
✓ Wanting the business to support life, not consume it
✓ Needing stronger leadership, systems, and clarity
✓ Thinking about growth, transition, or succession
The people in your corner
OUR TEAM
FOUNDER | CEPA®
Founder, operator, owner and Certified Exit Planning Advisor (CEPA®) focused on building businesses that create more freedom for owners, teams, and the people they serve.
Jeremy Mort
PARTNER
Mercedes Blackwood
Specializing in strategic planning, program management, and the implementation and evaluation of diverse initiatives, Mercedes draws on a background in international affairs, U.S. campaign management, nonprofit organization development, and civil society enhancement to drive impactful change.
TRUSTED ADVISORS
Our Network
You don’t have to navigate important decisions alone. Tiderunner brings trusted professionals to the table at the right time, from CPAs and attorneys to wealth advisors, bankers, valuation experts, and other specialists.
MORE FREEDOM TODAY. MORE OPTIONS TOMORROW.
Is your business creating freedom,
or consuming it?
Start with a 90-minute Freedom Discovery™. You will leave with clarity on where you stand and what to focus on next.